Marketing is a much neglected art - which is a shame as it holds the potential for great success. Good publicity, good enquiries and increased sales flow from understanding the market and planning the best route forwards. Advertising, PR exhibitions and websites are the servant of marketing, not the master.
Press relations is universally considered to be the single most cost-effective way to reach most target audiences with a specific message. It does, however, demand an agency with creativity, flare and an in-depth understanding, especially in the business-to-business, engineering and scientific marketplaces.
Advertising is very profitible for most agencies - which is why it is so often their first port of call. It isn't with us.
Although it can be very effective, it has to be done properly, and as part of an overall campaign - starting with the target audience and messages. We believe in creativity - but is should be the last, not the first step.
Building a website has become easy. Building one that works is as hard as it ever was. Our technical expertise, creative flair and in-depth understanding of our clients' business means that we don't just build websites, we build websites that work hard and effectively. Having been involved in the web since its inception gives us the understanding to give our web-marketing campaigns real impact!
More money is wasted on exhibitions than almost any other aspect of marketing.
Our full exhibition service always starts with advice and recommendation on the best shows - and, unlike most agencies, if we don't think an exhibition is going to prove worthwhile, we say so! In fact our usual stance is don't go to any unless you can prove that they will be worthwhile.
Good exhibitions can be brilliant, but, sadly, this is rarely ever the case.
Newsletters and e-newsletters are a much under-rated marketing tool. Not only can they be used across diverse market areas, but they can also be used to both attract new clients and to expand sales within your existing client base (which is usually the single best way to increase revenues and profitability!).
As a no-nonsense technical, industrial, business-to-business and scientific marketing agency we know what counts.
Fortunately we also know the triggers that make businesses tick and our powerful technical and marketing background allows us help you be successful.
You may be looking to attract new customers, explore new markets or win more business from existing clients. You may even want to define new products or raise your profile to attract new investors and expand. No matter. We have the experience, knowledge, understanding and flair to help you reach your goals - in the most effective and most efficient ways possible.
We work with a diverse range of companies - from tiny to large and from international through to the up-and-coming. We'll make sure every pound makes a big bang.
We're small - and small is good as it means you become important to us. And small is low-overheads and smart, so we can achieve your goals for far less than our competitors would ever believe possible.